While the phrase itself had been previously popularized in earlier Sidetalk videos, by rapper Nems and others in episodes from Coney Island, it quickly became a rallying cry for the Knicks after the "Knicks Season Opener" video went viral. One of the fans in the video, Jordie Bloom, says "Bing Bong" into the microphone, a reference to the New York City Subway "doors closing" warning sound which is used at the beginning of each Sidetalk episode. On October 21, 2021, Simonian and Byrne released an episode titled "Knicks Season Opener" featuring New York Knicks fans celebrating the team's opening night double-overtime victory over the Boston Celtics.
#Jordie bloom sidetalk series
The show received a nomination for the 2021 Streamy Awards in the Indie Show category and two nominations for the 2022 Streamy Awards in the Show of the Year and Unscripted Series categories.
The duo signed to Brillstein Entertainment Partners and WME in April 2021. Prior to co-creating Sidetalk, Simonian hosted a similar interview-style show in high school called Shark TV, while Byrne interned for The Fat Jewish for five years beginning at age 14. They had first met after being accepted into NYU during their senior year of high school through mutual friends. Trent Simonian, a graduate of Malibu High School, and Jack Byrne, a graduate of Xavier High School, started the show in the fall of 2019 during their first semester as students at New York University. The show utilizes a man-on-the-street technique to interview people across New York City with each episode being approximately one minute long, and is noted for its surreal and/or humorous interviews. Sidetalk is an American Instagram show created by Trent Simonian and Jack Byrne.
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